Writing a press release

newspapersTo get the media to take notice of your news, activity or event you might need a press release.

When writing your press release think about:

Your local connection

How relevant are you to the publication you are targeting?


Describe what you are doing in exciting or interesting terms, and make sure you get the facts right.

Keep it short and snappy

Think of a short headline that captures the essence of your story in those few words.

Format and style

Use A4 paper with one-and-a-half line spacing, and keep to one side of paper.

Write  ‘News release' and the date in large print at the top.

Make sure you also mention that it is for "immediate release" to make sure it gets out. 

Five W's

Cover Who? What? When? Where? and Why? in your first paragraph.


See if you can find someone who is authoritative in your community to provide a quote for the release, for example your MP or GP, rheumatologist or physiotherapist, use.

Otherwise, write one yourself or quote a friend or relative.


Newspapers love to quote statistics. Some useful statistics to use for AS include:

  • There's 200,000 people in the UK with AS, twice as many people as have multiple sclerosis or Parkinson's
  • Around 1 in 200 people in the UK have AS
  • There is still a 7 to 10 year delay in diagnosis of AS

Contact details

Include your contact details at the bottom of the document including your home telephone and mobile phone numbers, your email address, your website (if applicable), our website (www.nass.co.uk) and any other way the reader can get in touch with you.

Download general press release template

Download pre-fundraising event press release template

Download post-fundraising event press release template